Repurposing Content
Listen up peeps, are you R E P U R P O S I N G your content?
On my stories a couple weeks ago, I asked what do you struggle with most on Instagram? ✨
The #1 answer was: ‘trying to find content to post’.
My response to you is to REPURPOSE some of your highly engaged content that you’ve already spent a good amount of time creating! ✨
What does repurposing your content even mean?
It means taking the content you’ve already created that’s top performing and recycling and re-promoting it across your multiple channels (let that be Instagram, blog posts, tweets, FB posts, YouTube content, etc.)
It’s such a great way to save time creating posts across your social platforms and also creates consistency across your channels (same message across all of your channels and won’t confuse your audience on the message you’re sending out)
Here are some ways you can repurpose your content:
➕Blog Post
repurpose quotes used for an Instagram post
repurpose into an email newsletter
repurpose into landing + sales page
repurpose into an audiogram
➕Podcast
create YouTube video
repurpose into IGTV series
repurpose into IG Stories
repurpose into REELS (more on Reels coming up!)
➕Graphics
repurpose an infographic into a social media image
repurpose an instagram post into a header for an email newsletter
repurpose to use on banner for Facebook
These are just a few examples but there’s so many opportunities within the content you’ve already created. Go back into your platforms and see if there’s something you can repurpose for your next post.
Now go ahead, take a look at what you’ve already created and get to repurposing :)
XO, L